How Homemade Social Ditched the Scheduling Struggle and Found Creative Flow

Homemade Social is a white-glove boutique marketing agency with a knack for making brands shine among Gen Z and millennial audiences. Founded by CEO Becca Bunch, this creative agency helps beauty, wellness, food, and beverage brands elevate their presence through top-tier marketing strategies with a personal touch.

“After college, I worked for a few years while doing freelance marketing gigs on the side, and eventually decided to make the leap to full-time digital marketing freelancer in October 2017,” Becca reflects on the business’s early days. “I evolved that business into Homemade Social in February of 2019 because I suspected I was a very good marketer (and kind of insane) and wanted to make sure."

What started as a one-woman show is now a thriving, full-service company with a team of 9 (and counting). But with Homemade Social’s success came a new challenge: keeping up with their schedule as well as they do the latest trends.

When growing gets tough, scheduling gets messy

The more Homemade Social grew, the harder it became for Becca and her team to manage their time. With discovery calls, strategy sessions, internal meetings, and client check-ins all piling up, coordinating schedules started feeling like a full-time job.

“Before integrating Acuity, scheduling could easily become a major headache,” Becca says. “Between the endless email threads, last-minute reschedules, and time zone confusion, managing our calendar was taking up way more time than it truly should’ve.”

The team needed a solution that would minimize all the back-and-forth, prevent conflicts, and give leads and clients a seamless way to book time with them. “Scheduling was a pain point of ours,” Becca emphasizes, “so a tool that could streamline our booking process, eliminate back-and-forth emails, and keep our calendars organized was exactly what we needed.”

It was Acuity Scheduling for the win.

Finding the right fit for a fast-paced digital marketing agency

Homemade Social knew they needed a meeting scheduling tool that wouldn’t just work—it needed to work effortlessly. With a fast-moving agency, every minute saved on admin work meant more time to focus on their talents: building standout marketing strategies and campaigns.

"We needed a scheduling tool that was intuitive, customizable, and truly worked for our fast-paced agency,” Becca explains. “Acuity stood out because it offered automated reminders, seamless calendar integrations, and the ability to collect all the information we needed from our calls up front. Plus, I loved all of the customization I could do to block off certain days or times from calls and set daily limits for appointments."

Getting the creative juices flowing with Acuity Scheduling

Once Homemade Social integrated Acuity’s online booking system into their daily operations, everything changed for the better.

“Acuity allowed us to focus on delivering to our clients because we no longer had to juggle the management of coordinating and scheduling calls,” Becca says.

“We integrated Acuity directly into our website so our clients can schedule directly there with anyone from our team. Ever since including it in our site, it’s been an essential part of our day-to-day—keeping us organized and efficient.”

No more email ping-pong. No more missed meetings. Just smooth, automated scheduling that makes life easier for everyone involved.

A booking experience that clients like, share, and comment on

And we mean everyone. Turns out, Homemade Social’s clients are loving Acuity just as much as they are.

"Our clients are always complimenting our onboarding process, which is heavily focused on scheduling initial meetings with our team and using Acuity. It makes our lives (and theirs) so much easier, and I’m sure it has helped to improve our conversion rate."

By giving clients a simple, stress-free way to book virtual appointments, Homemade Social boosts efficiency while making a stellar first impression, every time.

Scaling without the scheduling headaches

Homemade Social isn’t slowing down anytime soon. By blending their data-driven approach with Acuity’s results-driven scheduling, Becca is confident that the agency’s future is bright:

“As Homemade Social continues to scale, efficiency and organization will remain a major priority to grow seamlessly. Acuity will continue to help us maintain this strength by keeping our scheduling process streamlined, reducing the need for our team to take on administrative tasks, and ensuring a smooth scheduling experience for our team and our clients.”

“With an increase in discovery calls, strategy sessions, and client meetings on a weekly basis, having an automated system that eliminates the back-and-forth in scheduling will be crucial. Plus, as we expand our offerings and team, Acuity’s flexibility will allow us to adapt our scheduling needs without missing a beat.”

Stop wasting time—let your scheduling tool do the work

For other marketing agencies and business services still struggling with manual scheduling, Becca recommends getting the right software to set you up for success—before it becomes a problem.

“My advice would be to invest in a scheduling tool like Acuity early on,” she says. “As a digital marketing agency, we’re constantly juggling multiple clients and projects, so having a system in place to manage appointments, meetings, and client communications truly saves so much time and stress. It sometimes amazes me when someone’s assistant emails me their boss’s availability manually. This could be so much easier!”

“Automating scheduling and reminders helps keep us organized and enhances the client experience by making booking as easy as possible for them. The time you save on scheduling can be better spent on building client relationships and growing your business, so don’t wait until you’re overwhelmed!”

Still on the fence? Here’s why you should go for it

“If you’re on the fence, I’d say give Acuity a try—you won’t regret it!” Becca says. “It’s made scaling and maintaining our organization a breeze. Its ability to customize means it can grow with us, and it has made calendar management simple. At any level, Acuity can streamline your entire scheduling process and give you more time to focus on growing your business and serving your clients. The return on time saved is truly invaluable!”

Stay ahead of the curve in the digital world

Homemade Social already made online scheduling seamless, efficient, and hassle-free. Now, it’s your turn. Say goodbye to scheduling chaos for good—and hello to more time for what really matters. 

Try booking with Acuity today and make your life as a business owner a little easier. It’s free for 7 days.