Shine in the Market: 10 Ways to Get More Clients for Your Cleaning Business
Whether you’re just starting out or looking to fill more slots in your calendar, the challenge is the same: how do you get more clients for your cleaning business? Spring is the peak season for deep cleans and fresh starts, but potential clients are out there searching for reliable, high-quality cleaners year-round—and with the right approach, you can make them yours.
The trick? Smart, sustainable marketing.
From a branded booking page to five-star reviews, these 10 practical strategies will help you find clients, build trust, and keep your schedule full. Let’s get your business seen, booked, and growing.
1. Define your target market and services
Before you promote your business, get clear on who you're serving and what you offer.
Are you focused on:
Residential cleaning?
Commercial or office spaces?
Move-out/move-in jobs?
Eco-friendly or pet-safe cleaning?
Post-construction cleanup?
Defining your niche makes it easier to tailor your messaging and choose the right marketing channels. For example:
House cleaners might advertise in neighborhood Facebook groups or drop flyers door to door.
Office cleaners could network with property managers or local businesses.
Pro tip: Specializing doesn’t mean limiting. It means making it easier for the right clients to say, “You’re exactly who I need.”
2. Create an online presence to stand out
Most cleaning service searches start online. Make sure your business is discoverable and makes a good impression.
Start with two essentials:
A simple website that includes your services, pricing and policies, photos, and contact info, complete with online booking (Acuity Scheduling can help with that).
A Google Business Profile (formerly Google My Business), which helps you appear in “cleaners near me” searches. Add your service area, hours, and photos here too, and link to your booking page.
Bonus: Use location-based keywords on your site (like move-out cleaning in Austin) to boost local SEO.
3. Leverage online reviews and testimonials
Good reviews do more than build trust—they bring in new clients. A few glowing stars can make the difference between getting booked or being overlooked.
Ask happy customers to leave reviews on Google, Yelp, or Facebook.
Add review requests to your service follow-up emails.
Share standout testimonials on your website and social media.
Respond to all reviews—especially the tough ones—with professionalism and empathy.
Even a critical review can show that you care about client satisfaction (and that you handle feedback with grace).
4. Use social media to showcase your work
You don’t need a million followers to win new clients—just a few strategic posts can help you connect locally and build credibility.
Try posting:
Before-and-after photos of cleans (with permission)
Time-lapse videos of deep cleans or specialty services
Client shout-outs or testimonials
Seasonal promotions like a “spring refresh package”
Engage with local tags and hashtags like #ChicagoCleaning or #NYCHousekeeper, and join neighborhood groups or platforms to spread the word.
Remember: Social media doesn’t have to be flashy, just authentic and helpful.
5. Traditional advertising still works
Offline marketing can still make a big impact, especially in your immediate service area.
Here’s what works:
Flyers and door hangers in target neighborhoods
Bulletin board postings at local cafes, grocery stores, or community centers
Business cards in hardware stores or with real estate agents
Ads in local newspapers or community newsletters
Design materials that reflect your brand and include your contact info and website. Consistency in branding—from your logo to your flyer font—builds recognition and trust. With Acuity, you can easily apply your branding to your booking page so that it sticks, creating a consistent experience from online to off.
6. Network and partner locally
People do business with people they know and trust. So start showing up.
Consider:
Joining your local Chamber of Commerce or small business networking groups
Partnering with real estate agents, property managers, or contractors for post-renovation or move-in cleanings
Offering a mutual referral program with related services like carpet cleaners or home organizers
Even just chatting with neighbors, fellow parents, or dog park regulars can turn into opportunities. Be proud of what you do—it’s worth sharing.
7. Offer introductory deals or referral discounts
If you’re wondering how to get your first clients for your cleaning business, incentives help get your foot in the door.
Try these offers:
A discount for first-time customers
A “refer a friend and you both get 20% off” program
Seasonal packages like “spring cleaning bundle” or “holiday prep special”
This coupon-style marketing helps you both build initial trust and rewards clients who spread the word. Just be clear on the terms, and make sure your pricing still supports your bottom line.
8. Utilize online service marketplaces
Some clients aren’t searching Google or social—they’re on service platforms, ready to hire today.
Consider listing your business on relevant platforms like:
Thumbtack
TaskRabbit
Angi (formerly Angie’s List)
HomeAdvisor
Nextdoor
Facebook Marketplace
To stand out:
Use clear, friendly language in your profile.
Upload professional-looking photos (even from your phone).
Highlight what makes you different—speed, eco products, pet-safe methods, etc.
Collect reviews directly on the platform.
These sites can drive steady leads, especially when you're just beginning to build your client base.
9. Upsell and build loyalty with existing clients
Don’t overlook the clients you already have—they’re your best referral source and your path to predictable income.
Here’s how to nurture that loyalty:
Offer recurring service plans (weekly, bi-weekly, or monthly).
Upsell add-on services like baseboard scrubbing, fridge clean-outs, or pet hair removal.
Send thank-you notes or small perks to long-time clients.
Create a VIP program for subscribers or top referrers.
Happy clients are more likely to rebook and recommend you to their neighbors, friends, and coworkers.
10. Consistency and client experience are key
Marketing isn’t a one-time scrub. Like a good clean, it’s all about creating consistent and worthwhile brand experiences. This is where a tool like Acuity Scheduling can help. With Acuity, you can:
Offer online booking 24/7 so clients can schedule themselves.
Effortlessly customize your booking page to match your business, services, and staff availability.
Automate helpful confirmations, reminders, and follow-ups.
Let clients select add-ons during booking to upsell without the awkwardness.
Sell revenue-driving packages, subscriptions, and gift certificates.
Accept payments and deposits up front to reduce no-shows, or request payment post-service without hunting anyone down.
Manage multiple staff and calendars with total ease.
With scheduling software handling the logistics, you can stay focused on growing your business. For Well-Paid Maids, Acuity’s flexibility solution is helping them do just that: spend less time managing client bookings as they become a national brand and deliver top-tier service.
“I needed booking software that gave our customers more control over their bookings. The ease with which folks can set up user accounts to view and edit their bookings reduced our administrative burden a ton. We cut our email volume for simple requests like rescheduling and cancellations by approximately 95%. I also needed something that gave me as much control over booking parameters as possible, and Acuity solved that.”
Your clients are out there—go get ‘em
Finding cleaning clients doesn’t have to be a mystery. By combining online visibility, word-of-mouth, local outreach, and a dash of automation, you can fill your calendar with happy, loyal clients.
Start small. Stay consistent. And don’t forget to make it easy for people to book with you.
Want a scheduling sidekick that works as hard as you do? Try Acuity for free today to book clients and make your schedule spotless.
